What you get with an Sparkles subscription
1. Access to the Sparkles Catalogue
Get access to Sparkle’s growing catalogue of lab-grown diamond jewellery designs across categories. This allows you to showcase a wider range of designs to your customers without maintaining heavy inventory.
2. A second login for customer viewing
We provide a separate login that you can share with your customers so they can browse designs conveniently.
This second login is specially structured so that your customers cannot see the retailer transfer price. It helps you share the design catalogue confidently while protecting your commercial information.
3. Marketing Library
Your subscription also includes access to a ready marketing library containing:
- Product images
- Social media captions
- WhatsApp posting content
- Promotional creatives for retailer use
This helps you market lab-grown diamond jewellery more consistently and professionally.
4. Retailer Education Guide
We provide retailer-focused educational material to help you and your team better understand the Ornetta system, product presentation, and selling flow.
5. Lab-Grown Diamond Education Guide
We also provide educational content on lab-grown diamonds so your team can explain the category clearly and confidently to customers.
Built for jewellers who want to grow, not gamble
An infinite showroom
Give customers the entire Sparkles design library on your own branded website — far more than any physical display could ever hold.
Just in time Business Partner
Every piece is manufactured against a confirmed order. No inventory to buy, no dead stock, no capital blocked on your shelves.
Your customer stays yours
Customers browse and come to you to order. The relationship, the sale, and the trust remain entirely with your store.
The Sparkles name
Sell under a diamond brand trusted since 1994, with a presence across 25+ cities — instant credibility at your counter.
IGI Certified Jewellery
Every lab-grown diamond is IGI-certified. You sell with confidence, and your customers buy with proof of authenticity.
A low-risk way to grow
Add a premium diamond line to your business with minimal investment — and scale it as fast as your customers respond.
Marketing & training support, included
Social media creatives
Ready-to-post, on-brand creatives for your channels — festive campaigns, new designs, and offers, designed for you.
WhatsApp support
Campaign tools and templates to reach your customers directly on the channel they actually use every day.
AI selling assistant
AI-assisted tools that help your staff answer questions and respond to customers faster, so no enquiry goes cold.
Staff training
Videos and guides on how to sell lab-grown diamond jewellery with confidence — the pitch, the objections, the close.
WHY SPARKLES
A diamond house, not just a supplier
Sparkles has been a trusted name in fine jewellery since 1994, with shop-in-shops across more than 25 cities. When you partner with us, you are not buying a product feed — you are borrowing three decades of brand trust.
We handle the manufacturing, the certification, and the marketing engine. You do what you already do best: know your customers and sell to them.
- A heritage brand customers already recognise
- Manufacturing depth in lab-grown diamonds
- A partner invested in your sales, not just a sale
"We give you the diamonds, the brand, and the tools to sell. CUSTOMER IS ALWAYS YOURS"
— The Sparkles Digital Franchise
From application to first sale
Our streamlined process gets you up and running quickly
Submit application
Complete our simple online application form with your business details
Get approved
Our team reviews your application and gets back to you within 2 working days.
Set up your store
Access our platform and customize your storefront with your branding
Start selling
Launch your store and start accepting orders from customers immediately
APPLY FOR FRANCHISE
Let's build your diamond business together
Join our exclusive network of franchise partners and bring the sparkle of luxury diamonds to your community. We're looking for passionate entrepreneurs who share our commitment to excellence.
- Reviewed personally by our partnerships team
- A real conversation, not an automated pitch
- Your details are kept confidential