Sparkles Digital Franchise · Since 1994

A full diamond showroom.

Zero inventory locked up.

Offer your customers the complete Sparkles collection of IGI-certified lab-grown diamond jewellery — backed by our manufacturing, marketing, and training — JUST IN TIME BUSINESS PRACTICE.
30+
Years of the Sparkles Trust
25+
Cities with our presence
IGI
Certified Diamond Jewellery
JIT
Just in Time Business Practice

What you get with an Sparkles subscription

1. Access to the Sparkles Catalogue

Get access to Sparkle’s growing catalogue of lab-grown diamond jewellery designs across categories. This allows you to showcase a wider range of designs to your customers without maintaining heavy inventory.

2. A second login for customer viewing

We provide a separate login that you can share with your customers so they can browse designs conveniently.

This second login is specially structured so that your customers cannot see the retailer transfer price. It helps you share the design catalogue confidently while protecting your commercial information.

3. Marketing Library

Your subscription also includes access to a ready marketing library containing:

  • Product images
  • Social media captions
  • WhatsApp posting content
  • Promotional creatives for retailer use

This helps you market lab-grown diamond jewellery more consistently and professionally.

4. Retailer Education Guide

We provide retailer-focused educational material to help you and your team better understand the Ornetta system, product presentation, and selling flow.

5. Lab-Grown Diamond Education Guide

We also provide educational content on lab-grown diamonds so your team can explain the category clearly and confidently to customers.

WHAT YOU GET

Built for jewellers who want to grow, not gamble

A complete brand and product engine behind your counter, so you can sell more without risking more.

An infinite showroom

Give customers the entire Sparkles design library on your own branded website — far more than any physical display could ever hold.

Just in time Business Partner

Every piece is manufactured against a confirmed order. No inventory to buy, no dead stock, no capital blocked on your shelves.

Your customer stays yours

Customers browse and come to you to order. The relationship, the sale, and the trust remain entirely with your store.

The Sparkles name

Sell under a diamond brand trusted since 1994, with a presence across 25+ cities — instant credibility at your counter.

IGI Certified Jewellery

Every lab-grown diamond is IGI-certified. You sell with confidence, and your customers buy with proof of authenticity.

A low-risk way to grow

Add a premium diamond line to your business with minimal investment — and scale it as fast as your customers respond.

WE SELL WITH YOU

Marketing & training support, included

You are never selling alone. From ready creatives to staff training, we equip your team to close more diamond sales.

Social media creatives

Ready-to-post, on-brand creatives for your channels — festive campaigns, new designs, and offers, designed for you.

WhatsApp support

Campaign tools and templates to reach your customers directly on the channel they actually use every day.

AI selling assistant

AI-assisted tools that help your staff answer questions and respond to customers faster, so no enquiry goes cold.

Staff training

Videos and guides on how to sell lab-grown diamond jewellery with confidence — the pitch, the objections, the close.

WHY SPARKLES

A diamond house, not just a supplier

Sparkles has been a trusted name in fine jewellery since 1994, with shop-in-shops across more than 25 cities. When you partner with us, you are not buying a product feed — you are borrowing three decades of brand trust.

We handle the manufacturing, the certification, and the marketing engine. You do what you already do best: know your customers and sell to them.

  • A heritage brand customers already recognise
  • Manufacturing depth in lab-grown diamonds
  • A partner invested in your sales, not just a sale

"We give you the diamonds, the brand, and the tools to sell. CUSTOMER IS ALWAYS YOURS"

— The Sparkles Digital Franchise

GETTING STARTED IS SIMPLE

From application to first sale

Our streamlined process gets you up and running quickly

1

Submit application

Complete our simple online application form with your business details

2

Get approved

Our team reviews your application and gets back to you within 2 working days.

3

Set up your store

Access our platform and customize your storefront with your branding

4

Start selling

Launch your store and start accepting orders from customers immediately

APPLY FOR FRANCHISE

Let's build your diamond business together

Join our exclusive network of franchise partners and bring the sparkle of luxury diamonds to your community. We're looking for passionate entrepreneurs who share our commitment to excellence.

  • Reviewed personally by our partnerships team
  • A real conversation, not an automated pitch
  • Your details are kept confidential